The Power Of Effective Negotiation Skill

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illustration of business partners shaking hands at negotiation

By Jamahl Hokstam 

Negotiation is a crucial skill that has become essential in various aspects of life, from business dealings to personal relationships. It is the process of reaching an agreement between two or more parties, often with different objectives and expectations. This article will explore the art of negotiation, its benefits, and tactics used by professionals in the field.

Successful negotiation requires not only strategic planning and effective communication skills, but also a certain level of self-awareness, empathy, and emotional intelligence. Negotiators who are able to develop these qualities can build stronger relationships with others and achieve more successful outcomes.

Emotional intelligence is a critical aspect of character development in negotiation. Negotiators who are emotionally intelligent are able to manage their own emotions, as well as recognize and respond to the emotions of others. This can lead to more effective communication and stronger relationships, as both parties feel understood and respected. 

For example, a negotiator who is able to recognize when the other party is feeling frustrated or overwhelmed may be able to offer support and reassurance, leading to a more positive outcome for both parties.

Benefits of being a great negotiator

Being a great negotiator comes with numerous benefits. It is a skill that can be applied in a variety of situations and can help individuals achieve their goals. Some of the benefits of being a great negotiator include:

Improved communication skills: Negotiating involves communicating with others effectively. It requires the ability to listen actively, understand different perspectives, and articulate your own ideas and viewpoints clearly.

Better decision-making: Negotiation can help individuals make better decisions by providing a framework for analyzing and prioritizing issues, and determining the best course of action.

Increased confidence: Negotiating can be an intimidating process, but mastering the art can lead to increased confidence, as individuals learn to assert themselves and stand up for their beliefs.

Achieving goals: Successful negotiation can help individuals achieve their goals, whether it’s securing a promotion, closing a deal, or getting a better price on a purchase.

Tactics used by professionals

Preparation: One of the most important aspects of successful negotiation is preparation. Professionals in the field spend significant time researching the other party, gathering information, and formulating a plan before entering negotiations. They consider potential objections, develop counterarguments, and practice their delivery.

Active listening: Effective negotiation requires active listening. Professionals in the field pay close attention to the other party’s concerns, needs, and objectives, and respond accordingly. They ask open-ended questions to encourage discussion, clarify misunderstandings, and gather additional information.

Anchoring: Anchoring is a tactic used by negotiators to set a starting point for the negotiation. Professionals in the field often begin with an initial offer or demand that is higher or lower than their actual goal, in order to influence the final outcome.

Mirroring: Mirroring is a tactic that involves matching the other party’s body language, tone of voice, and language patterns. Professionals in the field use mirroring to build rapport and establish trust, making it easier to reach an agreement.

Building coalitions: Negotiators may also build coalitions, which involve working with other parties to achieve common goals. This tactic is often used in business negotiations, where multiple parties may be involved.

My personal favorite would be The “door in the face” technique: The “door in the face” technique involves making an initial request that is intentionally unreasonable, followed by a more reasonable request. Professionals in the field use this tactic to create a sense of reciprocity, as the other party may feel more obligated to agree to the second request after declining the first.


Negotiation is an essential skill that can benefit individuals in many aspects of life. By understanding the art of negotiation and the tactics used by professionals in the field, individuals can improve their communication skills, make better decisions, increase their confidence, and achieve their goals. 

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